Sanz Serif, a makeshift nickname earned as a result of my typographic likes, is the umbrella under which I present the diverse facets of my work: academic research on architecture and urbanism, design speculations, graphic design, curatorial and editorial work, and writings developed individually or collaborately, in institutional settings or independently.

Current focus: Workscapes.


The 25th Anniversary Celebration of the Druker Traveling Fellowship - Panel 2 [VIDEO]

This is the video recording of my presentation on my ongoing research on the Bata Shoe Company towns, in an event held at the Harvard Graduate School of Design with the occasion of the 25th anniversary of the Druker Fellowship.


Presentation: Druker Traveling Fellowship at 25 [Panel presentation]


From the Harvard Graduate of School website:


Friday, March 01, 2013 
02:00pm - 07:30pm


Piper Auditorium, Gund Hall, 48 Quincy Street, Cambridge


Free and open to the public

Event Description

The Druker Traveling Fellowship was established though the generosity of Ronald M. Druker LF’76 and the trustees of the Bertram A. Druker Charitable Foundation. This gift is a result of Mr. Druker’s affinity for the Harvard University Graduate School of Design, his eight-year teaching career and his Loeb experience. This event, symposium, and exhibition mark the 25th anniversary of the fellowship.

The fellowship is awarded annually for students to carry out comprehensive research-based travel throughout the world. Recipients are leaders in the design of urban environments and are expected to share their experiences with the GSD community through a lecture or symposium. The goal of this endowed fellowship “is made with the intention of creating urban environments that are practical and imaginative responses to the broad spectrum of physical, political, financial and aesthetic concerns of society.” This award deepens the experience of the recipients’ design education and expects them to make an important contribution to the global discourse in design-based research.

Piper Auditorium
2:00pm Introductory Remarks
Department Chair Rahul Mehrotra (MAUD ’87) / Ronald M. Druker (LF ’76)

2:30pm The Fellowship Across Decades (Moderated by Rahul Mehrotra)
Bill N. McIlroy – First Recipient, 1987 / Janne Corneil – 1995 Recipient / Frank Ruchala, Jr. – 2002 Recipient

4:00pm Coffee Break

4:15pm Current Explorations — (Moderated by Felipe Correa, MAUD ’03)
Loreta Castro Reguera – 2010 Recipient / Victor Muñoz Sanz – 2011 Recipient / Carlos Garciavelez Alfaro — 2012 Recipient

Closing Remarks


Ronald M. Druker, president of the Druker Company, LTD. has been involved in a variety of development activities encompassing retail, hotel, residential and office projects. His most recent focus has been on urban mixed use developments, including the Heritage on the Garden in Boston’s Back Bay, On the Public Garden and Atelier|505 in Boston’s South End. Both of these complezes were recognized by they Urban Land Institute by winning the coveted “Oscar” of the profession, The ULI Award for Excellence. Druker is a graduate of Franklin and Marshall College, The Columbia Graduate School of Business and was a Loeb Fellow at the Harvard Graduate School of Design where he also was  a member of the Urban design Faculty from 1975-1983. Druker is active on many civic, educational and cultural boards. 



Extreme Urbanism 2 [Book]



The copies of the new book in the Extreme Urbanism series are traveling now to Cambridge!

"Extreme Urbanism 2: Speculations and Alternative Futures for the Mumbai Metropolitan Region" is a 514-page studio research report edited by Rahul Mehrotra, Gareth Doherty, and myself. Its publication has been possible thanks to the support of the Loeb Fellowship at the Harvard Graduate School of Design.


The book was designed by Sanz Serif.


Back to Toledo [Design]



Some years after my participation as architect in charge of a competition in Toledo, with Burgos & Garrido, a new and exciting project has brought me back to this incredible city.

The 400th aniversary of the death of El Greco will bring to its home town, Toledo, several world-class exhibits and cultural events throughout 2014. 

I have been working for the last weeks with the Greco 2014 Foundation in the development of graphics and cartographies that will be used in promotional and fund-raising materials for this year-long event. Furthermore, the pieces have set the graphic standards for the new image that Toledo wants to share with the world: bold, innovative, and looking to the future.


This pieces include: a map of Toledo Greco, showing the places where the painter lived and worked; Greco Universe, with the location of the collections with paintings of El Greco; and a new View and Plan of Toledo.

This work will be included in brochures, posters, videos, websites, and postcards.

More images here.


Maps for public participation in Mexico City [Mapping + Urbanism]


The Secretary of Housing and Urban Development of Mexico City (SEDUVI) commissioned Sanz Serif to develop a series of graphics for the informative materials used during the public participation process previous to the approval of the new Masterplan of Urban Development. 


The team at SEDUVI, led by Laura Janka, wanted to develop a document that would avoid the usual graphics and jargon used by governmental instances. A clear color coding plus a well-thought mapping system tries to make the plan as readable as possible, but keeping the accuracy needed in a legal document. The sum of urban actions to be carried out in the future were synthesized in icons to make them accesible and easy to understand.


The maps and icons I developed are now touring around Mexico city, serving as the base for participation and understanding of such a complex city. As far as I have know, they have resulted in excellent tools to foster citizen engagement and the production of ideas.


You can take a look at the PGDUDF website


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